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Contrasting Intent, Content and Effect: Music Theory and Audience Experience of ‘På tide å komma heim no. Heilt heim.’

Taranger, Trygve
Master thesis
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master_TarangerT.pdf (1.093Mb)
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https://hdl.handle.net/11250/2977971
Utgivelsesdato
2021
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  • Media Practices (tidl. Dokumentar og journalistikk) [20]
Sammendrag
This study takes a deep dive into the music of the commercial in the title to explore the relationship between musical intention, theoretical analysis and audience experience. To this end the study utilized a music-oriented content analysis primarily structured by the BRECVEMA framework of musical emotion, a qualitative interview with the composer, and a pseudo-experimental small-scale design that culminates in semi-structured qualitative interviews with 6 participants. Notable findings include: The composer was more intuitively oriented than reliant on music theory; Music can be comforting even when coupled with something uncanny; While functional for analysis, BRECVEMA translates poorly into qualitative interviews as different effects easily blend; The fit of the music was important to both composer and audience.
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